Speaking


Lectures

PERSONAL-BRANDING // Whether it is the CEO of a large company or even a student, in almost every industry profession and stages, the person must maintain a positive personal image. In this lecture, we will learn how to build personal branding. We will understand why it is essential for any individual to find his trademark. We will discuss strategies for personal-branding, messaging, and review relevant media channels for self-promotion.

EMBRACE THE NARRATIVE // Every startup, business, company, or group, must frame their story. In this lecture, we will discuss the importance of media narratives. We will understand how to personalize the narratives. We will examine ways to find a media story-frame according to the DNA of the business. We will elaborate on the tactics to push the story and expose it to relevant stakeholders.

MEDIA REPRESENTATION // How do modern media stakeholders choose which topic to engage in? Who determines what will display and published? What shapes media coverage? Is it possible that media outlets are almost entirely excluding specific populations and groups? How are communication frameworks created? And how can we prevent or at least reduce unequal coverage? This lecture deals with media representations and brings an in-depth look at media-frames as they expressed in today’s mass media. During the lecture, we present practical tools for shaping coverage.


Academic conferences

Mashiah, I. (2020). Cover Patterns of Technology in the Media: High-Tech Companies in the Israeli Online Journalism and the Strategic Role of Marketing Factors. Study presented at international AoIR2020 Association of Internet Researchers doctoral colloquium (via ZOOM), October, 2020  

Mashiah, I. (2020). Cover Patterns of Technology in the Media: High-Tech Companies in the Israeli Online Journalism and the Strategic Role of Marketing Factors. Paper presented at HSSC IDIT International social science conference, University of Haifa, Israel (ZOOM), July 6th, 2020  

Mashiah, I. (2020). Cover Patterns of Technology in the Media: High-Tech Companies in the Israeli Online Journalism and the Strategic Role of Marketing Factors. Poster presented at the DSRC (Data Science Research Center), University of Haifa, Israel, March 5th, 2020 

Mashiah, I. (2019). Cover Patterns of Technology in the Media: High-Tech Companies in the Israeli Online Journalism and the Strategic Role of Marketing Factors. Paper presented at the annual “Communicating” Conference, University of Haifa, Israel, Department of Communication. December 29th, 2019

Mashiah, I. (2018). The Role of Technology and Innovation Messaging in the Diplomatic Efforts: The Case of Benjamin Netanyahu (2009-2017). Paper presented at the annual “Communicating” Conference, University of Haifa, Israel, Department of Communication, December 9th, 2018 



Teaching

Teaching is a field I am passionate about and I am glad I have the opportunity to share my experience and teach the next generation in the field of communication. As part of my teaching work, I equip students both practically and academically. Below is a list of the courses I teach these days:

Practicum in Communication and Media: Strategies and Tactics for Employment

The annual final projects in marketing communication (Chief Instructor)

PR, media and spokespersons