Academic conferences
I take part regularly in international academic and professional conferences focused on technology, communication, marketing, business, entrepreneurship, and brand management, with particular attention to organizational practices and their wider societal implications. In these settings, I present research and scholarly work, engage in ongoing academic dialogue, and collaborate with fellow researchers and industry practitioners across leading global and local forums.
Teaching
As a passionate educator in the field of media and communication, I am thrilled to have the opportunity to share my knowledge and experience with the next generation. In my teaching role, I aim to provide students with both practical and theoretical training. I am instructing the following courses:
- Integrated Marketing Communication Research
- Advanced Writing for Integrated Marketing Communication
- Integrated Marketing Communication Management
- Introduction to Mass Communication
- Practicum in Communication and Media: Strategies and Tactics for Employment
- Employer Branding and Personal Branding
- Strategic Communications and Public Relations
- Marketing Communication Campaigns (Capstone Instructor)
- Artificial Intelligence and Marketing: Research and Practice
Projects
Bridging Academia and Industry
As a teacher and educator, I am a passionate advocate for innovation, having founded and overseen several groundbreaking projects and programs. The MarComm Hub provides a space for students in the marketing communication field to express themselves and create and publish professional content. SPICE internship is designed to empower students to engage directly with the industry while pursuing their bachelor’s degrees. The Bridge MarComm serves as a vital link between academia and the industry, fostering this connection through networking opportunities and guest lectures by industry experts. Additionally, The MC-Lab is a physical space where students can meet and collaborate on various projects.
