Speaking


Lectures

PERSONAL-BRANDING // No matter what the profession and stage of the person’s life is, whether they are a large company CEO or a student, they must maintain a positive personal image. In this lecture, we will learn how to build your personal branding. We will discuss how important finding a personal trademark is. We will discuss strategies for self-promotion and brand messaging and review relevant media channels.

EMBRACE THE NARRATIVE // A startup, business, company, or group must be able to frame its story. This lecture will provide an understanding of the importance of news stories and personalize them. We will examine how to craft a media story that meets the DNA of the business. We will discuss the tactics and elaborate on how to expose the story and push it across the right stakeholders.

MEDIA REPRESENTATION // How do modern media stakeholders choose which topic to engage in? Who determines what will display and published? What shapes media coverage? Is it possible that media outlets are almost entirely excluding specific populations and groups? How are communication frameworks created? And how can we prevent or at least reduce unequal coverage? The lecture is dedicated to media representations and a general exploration of media frames as they express themselves in the mass media today. In the lectures, we will present practical tools for influencing coverage.


Academic conferences

Mashiah, I. (2021). Selling out. Paper presented at HSSC IDIT International social science conference, University of Haifa, Israel, June 28th, 2021*  

Mashiah, I. (2021). How tech brands use Source, Message, and Target audience strategies to attract employees?.  Paper presented at the 71st Annual ICA Conference (The International Communication Association), May 27-31th,2021*

Mashiah, I. (2021). How tech brands use Source, Message, and Target audience strategies to attract employees?. Poster presented at the 2nd ISEF Multidisciplinary Academic Conference, Israel, March 24th, 2021*

Mashiah, I. (2020). The Relationship Between Public-Relations and Journalists in WhatsApp Technology. Paper presented at the annual “Communicating” Conference, University of Haifa, Israel, Department of Communication, December 13th, 2020*

Mashiah, I. (2020). Cover Patterns of Technology in the Media: High-Tech Companies in the Israeli Online Journalism and the Strategic Role of Marketing Factors. Study presented at international AoIR2020 Association of Internet Researchers doctoral colloquium, October 28th, 2020*  

Mashiah, I. (2020). Cover Patterns of Technology in the Media: High-Tech Companies in the Israeli Online Journalism and the Strategic Role of Marketing Factors. Paper presented at HSSC IDIT International social science conference, University of Haifa, Israel, July 6th, 2020*  

Mashiah, I. (2020). Diffusing Innovation and Technology Messaging in Public Diplomacy. The 36th annual meeting of the Association for Israel Studies (AIS), Tulane University, New Orleans, USA. June 29-July 1, 2020 **

Mashiah, I. (2020). Cover Patterns of Technology in the Media: High-Tech Companies in the Israeli Online Journalism and the Strategic Role of Marketing Factors. The 24th Annual Conference of the Israel Communication Association (ISCA), Ben-Gurion University, Beer-Sheva, Israel. April 6th, 2020 **

Mashiah, I. (2020). Cover Patterns of Technology in the Media: High-Tech Companies in the Israeli Online Journalism and the Strategic Role of Marketing Factors. Poster presented at the DSRC (Data Science Research Center), University of Haifa, Israel, March 5th, 2020 

Mashiah, I. (2019). Cover Patterns of Technology in the Media: High-Tech Companies in the Israeli Online Journalism and the Strategic Role of Marketing Factors. Paper presented at the annual “Communicating” Conference, University of Haifa, Israel, Department of Communication. December 29th, 2019

Mashiah, I. (2018). The Role of Technology and Innovation Messaging in the Diplomatic Efforts: The Case of Benjamin Netanyahu (2009-2017). Paper presented at the annual “Communicating” Conference, University of Haifa, Israel, Department of Communication, December 9th, 2018

* Presented via online platform (Zoom)

** Paper accepted – presentation cancelled due to COVID19 



Teaching

Teaching is a field I am passionate about and I am glad I have the opportunity to share my experience and teach the next generation in the field of communication. As part of my teaching work, I equip students both practically and academically. Below is a list of the courses I teach these days:

Practicum in Communication and Media: Strategies and Tactics for Employment

The annual final projects in marketing communication (Chief Instructor)

PR, media and spokespersons