Itzhak Mashiah

Research – Strategic Consulting – Lecturer

Professional experience

I started my journey in the communication industry at the age of 16, as a reporter and editor at local newspapers in my hometown Sderot. Later, I worked at the Israeli Second Authority for Television and Radio in Jerusalem. At the same time, I elected to be the Israeli representative at the global online journalism project (VOICES). Moving to the other side of the media fence was natural. Over the years as a communication consultant, I accompanied media activities and campaigns for a variety of organizations and public figures. For several years during my career, I worked as a communications consultant at Blumberg Communication firm. There I provided PR, spokesperson, marketing and social-media services for clients in the public, governmental and municipal arena. Next I was a supervisor and senior communications-strategy consultant at Item Media PR, an award-winning firm. I have advised international tech brands and business.

Academia and research

PhD candidate in the Department of Communication – Faculty of Social Sciences, University of Haifa – Specializing in Technology and Innovation Research.

Cover Patterns of Technology in the Media: High-Tech Companies in the Israeli Online Journalism and the Strategic Role of Marketing Factors (Supervised By Prof. Eli Avraham and Dr. Moti Gigi).

Lecturer in the Department of Communications – Sapir Academic College. MA in Strategic Communication and Public Relations from the University of Haifa and BA in Marketing Communication from Sapir College, Israel.

Additional activities

Founder of the SPICE internship program (Sapir’s Practice in Communication Experience). I have published dozens of op-ed articles on a variety of leading media outlets (Forbes, Globes, The-Marker, The Times of Israel, Ynet, Davar1, INN, Jerusalem Post, NRG, The7eye, Israel-Hayom). The articles focus on media, media and technology. Many of the pieces are also dealing on the periphery representation. From this perspective, I have founded Media-Representations web project, which aims to stimulate a critical discourse about the media coverage of populations and disadvantaged groups in Israeli society.


I got recognized for my media-social-academic activities. I honored to win the 2015 Haifa Communication Award from the University of Haifa, Israel. Following on, I won an award at the annual Roaring-Lion 2017 excellence competition granted by the Israeli Public Relations Association (ISPRA). In 2018, I got awarded for best communication research. In 2019, I have represented our firms tech team at the yearly Roaring-Lion event in Jerusalem. The Israel Public Relations Association announced our two winning communication campaigns (Tech and Finance category).