- Research - Strategic Consulting - Lectures -

Professional experience

I started my journey in the communication industry at the age of 16, as a reporter and editor at local newspapers in my hometown Sderot. Later, I worked at the Israeli Second Authority for Television and Radio in Jerusalem. At the same time, I elected to be the Israeli representative at the global online journalism project (VOICES). Moving to the other side of the media fence was natural. Over the years as a communication consultant in award-winning firms, I accompanied media activities and campaigns for a variety of organizations and public figures. Furthermore, my main professional occupation is strategic consulting for technology businesses. Over the years, I have worked with leading tech brands.

Academia and research

I am a Lecturer in the Department of Communications – Sapir Academic College. As a PhD candidate in the Department of Communication – Faculty of Social Sciences, University of Haifa – I specialize in technology and innovation research. I have an MA in strategic communication and public relations (University of Haifa). my research titled: Cover Patterns of Technology in the Media: High-Tech Companies in the Israeli Online Journalism and the Strategic Role of Marketing Factors (Supervised By Prof. Eli Avraham and Dr. Moti Gigi). I have got my BA in Marketing Communication from Sapir Academic College, Israel.

Additional activities

Founder of the SPICE internship program (Sapir’s Practice in Communication Experience). I have published dozens of op-ed articles on a variety of leading media outlets (Forbes, Globes, The-Marker, The Times of Israel, Ynet, Davar1, INN, Jerusalem Post, NRG, The7eye, Israel-Hayom). The articles focus on media and technology. Many of the pieces are also dealing on the periphery representation. From this perspective, I have founded Media-Representations web project, which aims to stimulate a critical discourse about the media coverage of populations and disadvantaged groups in Israeli society.


I got recognized for my media-social-academic activities. I honored to win the 2015 Haifa Communication Award from the University of Haifa, Israel. Following on, I won an award at the annual Roaring-Lion 2017 excellence competition granted by the Israeli Public Relations Association (ISPRA). In 2018, I got awarded for best communication research. In 2019, the Israel Public Relations Association announced my teams two winning communication campaigns (Tech and Finance category).