- Research - Strategic Consulting - Lectures -

Professional experience

I started my journey in the communication industry at the age of 16, as a reporter and editor at local newspapers in my hometown Sderot. Later, I worked at the Israeli Second Authority for Television and Radio in Jerusalem. At the same time, I elected to be the Israeli representative at the global online journalism project (VOICES). Moving to the other side of the media fence was natural. Over the years as a communication consultant in award-winning firms, I accompanied media activities and campaigns for a variety of organizations and public figures. Furthermore, my main professional occupation is strategic consulting for technology businesses. Over the years, I have worked with leading tech brands.

Academia and research

I am a Lecturer in the Department of Communications – Sapir Academic College. As a PhD candidate in the Department of Communication – Faculty of Social Sciences, University of Haifa – I specialize in technology and innovation research. I have an MA in strategic communication and public relations (University of Haifa). my research titled: Cover Patterns of Technology in the Media: High-Tech Companies in the Israeli Online Journalism and the Strategic Role of Marketing Factors (Supervised By Prof. Eli Avraham and Dr. Moti Gigi). I have got my BA in Marketing Communication from Sapir Academic College, Israel.

Additional activities

Founder of the SPICE internship program (Sapir’s Practice in Communication Experience). I have published dozens of op-ed articles on a variety of leading media outlets (Forbes, Globes, The-Marker, The Times of Israel, Ynet, Davar1, INN, Jerusalem Post, NRG, The7eye, Israel-Hayom). The articles focus on media and technology. Many of the pieces are also dealing on the periphery representation. From this perspective, I have founded Media-Representations web project, which aims to stimulate a critical discourse about the media coverage of populations and disadvantaged groups in Israeli society.


I got recognized for my media-social-academic activities. I honored to win the 2015 Haifa Communication Award from the University of Haifa, Israel. Following on, I won an award at the annual Roaring-Lion 2017 excellence competition granted by the Israeli Public Relations Association (ISPRA). In 2018, I got awarded for best communication research. In 2019, the Israel Public Relations Association announced my teams two winning communication campaigns (Tech and Finance category). In 2020, my study “Cover Patterns of Technology in the Media: High-Tech Companies in Israeli Online Journalism and the Strategic Role of Marketing Factors” ranked as the best research at the HSSC2020 event – The Annual Haifa International Social Science Conference.