Communication and High-Tech

Journalism, Public Relations, and Media culture

The Communication and High-Tech pioneer book discusses the high-tech industry representation in the Israeli media and marketing factors’ strategic significance. As a result of qualitative and quantitative analysis, this book provides a detailed picture of Israeli media-tech discourse and identifies the main issues that dominate the press coverage of startups, entrepreneurs, mature companies, and global technology companies. A further component of analysis involved in-depth interviews with tech factors, journalists, and marketing experts to map organizational policy and interests underlying the media mechanism. Communication and High-Tech provides a practical guide to managing productive relationships between journalists (the reporting side), tech factors (tech companies, entrepreneurs, inventors) and marketing factors (tech public relations side).   


“In his book, Itzhak Mashiah reveals a lesser-known, but nonetheless important, aspect of high-tech media relations. Some companies create success under the radar, but most need good publicity to raise money and attract outstanding employees, sometimes also to reach the consciousness of potential customers”

Dov Moran, entrepreneur, investor, the inventor of the USB memory stick

“This book is a must read for anyone engaged in the media industry or who wants to improve their knowledge of the field. It offers a fascinating perspective on the media aspects of the high-tech world”

Aviv Weizmann, IL Microsoft Spokeswoman

“Those who want to find out more about the connection between Israel’s high-tech industry and the media should read this book, which includes findings from groundbreaking research. It explains how high-tech companies can make headlines at different stages of their life cycle”

Tova Cohen, a former Reuters economics and technology journalist

“This book explores the interrelationships between high tech factors and the mass media in Israel. It is a must-read for high-tech managers and entrepreneurs, as well as PR professionals”

Moshe Dayan, President of Honor – Israel Public Relations Association

“Itzhak Mashiah paints the complex relationships between the two worlds that have affected our lives in the last decades: communication and technology. He takes us into these worlds, reveals behind the scenes, and gives a series of recommendations. The book is recommended for managers and employees of technology companies, media corporations, and any curious readers who wish to learn more about these fields”

David Regev, The Second Authority for Television and Radio

To cite:

Mashiah, I., (2022). Communication and High-Tech: Journalism, Public Relations, and Media culture. Orion-Books Publishing House [Hebrew].