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Peer-Reviewed Journals (academic articles) Mashiah, I., (Under review). Tech Brands Online Messaging: The Digital Framing for Recruit Employees to Technology Corporations Mashiah, I., and Avraham, E. (2019). The Role of Technology and Innovation Messaging in the Public Diplomacy of Israel. Journal of Global Politics and Current Diplomacy 7(2) 5-28 [LINK ] Media (Selected) Mashiah, I. (2020). The new Minister of Science and Technology as an example of personal branding . PC . July 17, 2020 Mashiah, I. (2020). The Rise of N12 Brand . Shivuk.me . April 6, 2020 Mashiah, I. (2020). Grupie Trend . The Times of Israel . March 23, 2020 .Mashiah, I. (2019). When Academia meets Innovation . The Times of Israel . October 26, 2019 Mashiah, I. (2019). Facebook’s announcement: New Opportunity for the Israeli Entrepreneurs . The Times of Israel . June 21, 2019. Mashiah, I. (2019). The age of telegram propaganda . People and Computer . March 26, 2019 Mashiah, I. (2018). Startups are not a tool to perpetuate the high-tech brand . Davar1 . December 12, 2018. Mashiah, I. (2018). The Technologically Superior as a Grand Strategy . The Jerusalem Post, November 10, 2018 Mashiah, I. (2018). Users Abandoning Facebook? Three Catalysts . The Times of Israel . September 15, 2018. Mashiah, I. (2018). Innovation Buzz . The Times of Israel . June 1, 2018. Mashiah, I. (2018). Telegram Rise: 7 comments . Forbes , May 3, 2018. Mashiah, I. (2018). Israel Innovation: Shapes Public Perception . The Times of Israel . April 11, 2018. Mashiah, I. (2018). Advertisers are totally dependent on Facebook – it’s not healthy . The Marker . February 2, 2018. Mashiah, I. (2018). Not only innovation: What is the right way for startups storytelling? . Forbes , February 4, 2018. Mashiah, I. (2017). The Buzz trick . Davar1 . August 24, 2017. Mashiah, I. (2017). Channeling Entrepreneurship for Diplomacy . Davar1 . August 18, 2017. Mashiah, I. (2017). A catalyst for financial literacy . Davar1 . July 2, 2017. Mashiah, I. (2017). Reducing spam in the streets . Davar1 . June 16, 2017. Mashiah, I. (2017). Representation (also) in the media . Davar1 . June 12, 2017. Mashiah, I. (2017). The Exit and the Narrative . Davar1 . April 23, 2017. Mashiah, I. (2017). Importance of the innovation narrative . The Jerusalem Post, April 18, 2018 Mashiah, I. (2017). Representation of the Israeli diversity pays off . Davar1 . April 1, 2017. Mashiah, I. (2017). New Agenda . Davar1 . March 7, 2017. Mashiah, I. (2017). Ask Trump: Twitter’s impact on our lives is greater than we thought . The Marker . February 13, 2017. Mashiah, I. (2017). The golden age of the local press . Davar1 . January 25, 2017. Mashiah, I. (2017). A friend brings a friend – from a populated population . The Marker , August 8, 2017. Mashiah, I. (2017). The News through Snapchat . Davar1 . September 1, 2017. Mashiah, I. (2017). The High-tech industry requires image maintenance . People and Computer , October 15, 2017. Mashiah, I. (2017). The way to integrate populations is through media and the Knesset . The Marker , November 13, 2017. Mashiah, I. (2016). Sderot as Tel-Aviv . Israel Hayom , January 6, 2016. Mashiah, I. (2016). Educational justification for Netflix . Israel Hayom , January 10, 2016. Mashiah, I. (2016). Principles for Trend Pages on Facebook . NRG , January 17, 2016. Mashiah, I. (2016). Principles for reducing tourism damage . Ynet , February 7, 2016. Mashiah, I. (2016). Un-filters: Importance of documentation . Ynet , February 21, 2016. Mashiah, I. (2016). Bank technological ID . Israel Hayom , March 6, 2016. Mashiah, I. (2016). Reducing road accidents . Israel Hayom , March 25, 2016. Mashiah, I. (2016) Not just viral videos . Ynet , May 15, 2016. Avraham, E. and Mashiah, I. (2016). Get out of the shadow . The7eye , May 25, 2016. Mashiah, I. (2016). The remote is in Zuckerberg’s hands . NRG , June 13, 2016. Mashiah, I. (2016). Peripheral image change . Israel national news , July 7, 2016. Mashiah, I. (2016). Specialist for Internships . Davar1 . July 18, 2016. Mashiah, I. (2016). Changed media and same narrative . Israel national news , August 26, 2016. Mashiah, I. (2016). The price senior citizens pay . The Marker , September 19, 2016. Mashiah, I. (2016). The blue ones that blacken the white city . Ynet , October 9, 2016. Mashiah, I. (2016). The problem is in representing the periphery . Davar1 . October 21, 2016. Mashiah, I. (2016). Ride the Hasbara wave . Davar1 . October 30, 2016. Mashiah, I. (2016). Revolutions (not) with stickers . Davar1 . November 27, 2016. Mashiah, I. (2016). It is no longer a matter of a presenter . Davar1 . December 7, 2016. Mashiah, I. (2016). Combining hands . Davar1 . December 18, 2016. Mashiah, I. (2016). Riding the periphery. Globes , December 28, 2016. Mashiah, I. (2015). Who’s the next Zuckerberg?. Israel national news , January 8, 2015. Mashiah, I. (2015). Getting ready for a campaign . Israel national news , February 24, 2015. Mashiah, I. (2015). This time she has a chance . Israel national news , April 15, 2015. Mashiah, I. (2015). Investing in young people . NRG , June 10, 2015. Mashiah, I. (2015). Building a media narrative . NRG , July 12, 2015. Mashiah, I. (2015). Ambassadors at the school . Israel Hayom , August 9, 2015. Mashiah, I. (2015). Cooperation between brands . NRG , September 6, 2015. Mashiah, I. (2015). The media is the message – WhatsApp . Israel Hayom , September 10, 2015. Mashiah, I. (2015). Editors Committee needed . Israel Hayom , October 18, 2015. Mashiah, I. (2015). The Transparent in the Media . Israel Hayom , November 4, 2015. Mashiah, I. (2015). How this one technology dare . Israel Hayom , November 22, 2015. Mashiah, I. (2015). Internet Claymore Sword . Israel Hayom , December 17, 2015. Mashiah, I. (2014). Generation 4.5 . NRG , September 2, 2014. Mashiah, I. (2014). It’s all about YouTube. NRG , September 18, 2014. Mashiah, I. (2014). Steve Jobs Will Keep Smiling . NRG , October 2, 2014. Mashiah, I. (2014). Talkbacks as Public Opinion Designers . NRG , November 10, 2014. Mashiah, I. (2014). Strengthen the Periphery . NRG , December 4, 2014. Mashiah, I. (2014). And Once Again the Tune Returns . Israel national news , March 27, 2014. Mashiah, I. (2014). The hands say it all . Israel national news , April 27, 2014 Mashiah, I. (2014). It’s going to be a hard breakup . Israel national news , May 14, 2014 Mashiah, I. (2014). A Rise in Media Coverage . NRG , July 20, 2014. Mashiah, I. (2014). The Perception is in your hands . NRG , August 10, 2014.
