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Peer-Reviewed Journals (academic articles) Mashiah, I., (2022). Bottom-up innovation branding: diffusion of the start-up nation idea in journalism. Media Frames: Israeli Journal of Communication (Misgarot Media , Hebrew). [LINK ] [Download PDF file ] Mashiah, I., (2021). “Come and join us”: How tech brands use source, message, and target audience strategies to attract employees. Journal of High Technology Management Research, 32 (2) [LINK ] Mashiah, I., (2021). The relationship between public-relations and journalists in WhatsApp technology. Public Relations Review, 47 (5) [LINK ] Mashiah, I., and Avraham, E. (2019). The role of technology and innovation messaging in the public diplomacy of Israel. Journal of Global Politics and Current Diplomacy, 7 (2) 5-28 [LINK ] [Download PDF file ] Media (Selected) What is ’employer branding’, or – how do technology giants recruit employees? . People and Computer . December 20, 2021The Startup-Nation narrative . The Times of Israel High-tech success has also reached the communications industry . Kassit A recipe for attracting employees in the tech ecosystem . Shivuk.me This is how you will implement a social marketing strategy . Shivuk.me The new Minister of Science and Technology as an example of personal branding . PC . July 17, 2020The Rise of N12 Brand . Shivuk.me . April 6, 2020Grupie Trend . The Times of Israel . March 23, 2020When Academia meets Innovation . The Times of Israel . October 26, 2019Facebook’s announcement: New Opportunity for the Israeli Entrepreneurs . The Times of Israel . June 21, 2019.The age of telegram propaganda . People and Computer . March 26, 2019Startups are not a tool to perpetuate the high-tech brand . Davar1 . December 12, 2018The Technologically Superior as a Grand Strategy . The Jerusalem Post, November 10, 2018Users Abandoning Facebook? Three Catalysts . The Times of Israel . September 15, 2018Innovation Buzz . The Times of Israel . June 1, 2018Telegram Rise: 7 comments . Forbes , May 3, 2018Israel Innovation: Shapes Public Perception . The Times of Israel . April 11, 2018Advertisers are totally dependent on Facebook – it’s not healthy . The Marker . February 2, 2018Not only innovation: What is the right way for startups storytelling? . Forbes , February 4, 2018The Buzz trick . Davar1 . August 24, 2017Channeling Entrepreneurship for Diplomacy . Davar1 . August 18, 2017A catalyst for financial literacy . Davar1 . July 2, 2017Reducing spam in the streets . Davar1 . June 16, 2017Representation (also) in the media . Davar1 . June 12, 2017The Exit and the Narrative . Davar1 . April 23, 2017Importance of the innovation narrative . The Jerusalem Post, April 18, 2018Representation of the Israeli diversity pays off . Davar1 . April 1, 2017New Agenda . Davar1 . March 7, 2017Ask Trump: Twitter’s impact on our lives is greater than we thought . The Marker . February 13, 2017The golden age of the local press . Davar1 . January 25, 2017A friend brings a friend – from a populated population . The Marker , August 8, 2017The News through Snapchat . Davar1 . September 1, 2017The High-tech industry requires image maintenance . People and Computer , October 15, 2017The way to integrate populations is through media and the Knesset . The Marker , November 13, 2017Sderot as Tel-Aviv . Israel Hayom , January 6, 2016Educational justification for Netflix . Israel Hayom , January 10, 2016Principles for Trend Pages on Facebook . NRG , January 17, 2016Principles for reducing tourism damage . Ynet , February 7, 2016Un-filters: Importance of documentation . Ynet , February 21, 2016Bank technological ID . Israel Hayom , March 6, 2016Reducing road accidents . Israel Hayom , March 25, 2016Not just viral videos . Ynet , May 15, 2016Get out of the shadow . The7eye , May 25, 2016The remote is in Zuckerberg’s hands . NRG , June 13, 2016Peripheral image change . Israel national news , July 7, 2016Specialist for Internships . Davar1 . July 18, 2016Changed media and same narrative . Israel national news , August 26, 2016The price senior citizens pay . The Marker , September 19, 2016The blue ones that blacken the white city . Ynet , October 9, 2016The problem is in representing the periphery . Davar1 . October 21, 2016Ride the Hasbara wave . Davar1 . October 30, 2016Revolutions (not) with stickers . Davar1 . November 27, 2016It is no longer a matter of a presenter . Davar1 . December 7, 2016Combining hands . Davar1 . December 18, 2016Riding the periphery. Globes , December 28, 2016 Who’s the next Zuckerberg?. Israel national news , January 8, 2015Getting ready for a campaign . Israel national news , February 24, 2015This time she has a chance . Israel national news , April 15, 2015Investing in young people . NRG , June 10, 2015Building a media narrative . NRG , July 12, 2015Ambassadors at the school . Israel Hayom , August 9, 2015Cooperation between brands . NRG , September 6, 2015The media is the message – WhatsApp . Israel Hayom , September 10, 2015Editors Committee needed . Israel Hayom , October 18, 2015The Transparent in the Media . Israel Hayom , November 4, 2015How this one technology dare . Israel Hayom , November 22, 2015Internet Claymore Sword . Israel Hayom , December 17, 2015Generation 4.5 . NRG , September 2, 2014It’s all about YouTube. NRG , September 18, 2014Steve Jobs Will Keep Smiling . NRG , October 2, 2014Talkbacks as Public Opinion Designers . NRG , November 10, 2014Strengthen the Periphery . NRG , December 4, 2014And Once Again the Tune Returns . Israel national news , March 27, 2014The hands say it all . Israel national news , April 27, 2014It’s going to be a hard breakup . Israel national news , May 14, 2014A Rise in Media Coverage . NRG , July 20, 2014The Perception is in your hands . NRG , August 10, 2014
Itzhak Mashiah 