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Peer-Reviewed Journals (academic articles) Mashiah, I., (under review). “Come and Join Us”: How Tech Brands Use Source, Message, and Target Audience Strategies to Attract Employees Mashiah, I., (under review). Selling Out: Media frames of “exit” and entrepreneurial glorofication in Israel Mashiah, I., (under review). The Relationship Between Public-Relations and Journalists in WhatsApp Technology Mashiah, I., (in progress). High-tech based metaphor: The “Start-up Nation” catchphrase to describe Israel and the sources who use this idea Mashiah, I., and Avraham, E. (2019). The Role of Technology and Innovation Messaging in the Public Diplomacy of Israel. Journal of Global Politics and Current Diplomacy 7(2) 5-28 [LINK ] Media (Selected) A recipe for attracting employees in the tech ecosystem . Shivuk.me This is how you will implement a social marketing strategy . Shivuk.me The new Minister of Science and Technology as an example of personal branding . PC . July 17, 2020The Rise of N12 Brand . Shivuk.me . April 6, 2020Grupie Trend . The Times of Israel . March 23, 2020When Academia meets Innovation . The Times of Israel . October 26, 2019Facebook’s announcement: New Opportunity for the Israeli Entrepreneurs . The Times of Israel . June 21, 2019.The age of telegram propaganda . People and Computer . March 26, 2019Startups are not a tool to perpetuate the high-tech brand . Davar1 . December 12, 2018The Technologically Superior as a Grand Strategy . The Jerusalem Post, November 10, 2018Users Abandoning Facebook? Three Catalysts . The Times of Israel . September 15, 2018Innovation Buzz . The Times of Israel . June 1, 2018Telegram Rise: 7 comments . Forbes , May 3, 2018Israel Innovation: Shapes Public Perception . The Times of Israel . April 11, 2018Advertisers are totally dependent on Facebook – it’s not healthy . The Marker . February 2, 2018Not only innovation: What is the right way for startups storytelling? . Forbes , February 4, 2018The Buzz trick . Davar1 . August 24, 2017Channeling Entrepreneurship for Diplomacy . Davar1 . August 18, 2017A catalyst for financial literacy . Davar1 . July 2, 2017Reducing spam in the streets . Davar1 . June 16, 2017Representation (also) in the media . Davar1 . June 12, 2017The Exit and the Narrative . Davar1 . April 23, 2017Importance of the innovation narrative . The Jerusalem Post, April 18, 2018Representation of the Israeli diversity pays off . Davar1 . April 1, 2017New Agenda . Davar1 . March 7, 2017Ask Trump: Twitter’s impact on our lives is greater than we thought . The Marker . February 13, 2017The golden age of the local press . Davar1 . January 25, 2017A friend brings a friend – from a populated population . The Marker , August 8, 2017The News through Snapchat . Davar1 . September 1, 2017The High-tech industry requires image maintenance . People and Computer , October 15, 2017The way to integrate populations is through media and the Knesset . The Marker , November 13, 2017Sderot as Tel-Aviv . Israel Hayom , January 6, 2016Educational justification for Netflix . Israel Hayom , January 10, 2016Principles for Trend Pages on Facebook . NRG , January 17, 2016Principles for reducing tourism damage . Ynet , February 7, 2016Un-filters: Importance of documentation . Ynet , February 21, 2016Bank technological ID . Israel Hayom , March 6, 2016Reducing road accidents . Israel Hayom , March 25, 2016Not just viral videos . Ynet , May 15, 2016Get out of the shadow . The7eye , May 25, 2016The remote is in Zuckerberg’s hands . NRG , June 13, 2016Peripheral image change . Israel national news , July 7, 2016Specialist for Internships . Davar1 . July 18, 2016Changed media and same narrative . Israel national news , August 26, 2016The price senior citizens pay . The Marker , September 19, 2016The blue ones that blacken the white city . Ynet , October 9, 2016The problem is in representing the periphery . Davar1 . October 21, 2016Ride the Hasbara wave . Davar1 . October 30, 2016Revolutions (not) with stickers . Davar1 . November 27, 2016It is no longer a matter of a presenter . Davar1 . December 7, 2016Combining hands . Davar1 . December 18, 2016Riding the periphery. Globes , December 28, 2016 Who’s the next Zuckerberg?. Israel national news , January 8, 2015Getting ready for a campaign . Israel national news , February 24, 2015This time she has a chance . Israel national news , April 15, 2015Investing in young people . NRG , June 10, 2015Building a media narrative . NRG , July 12, 2015Ambassadors at the school . Israel Hayom , August 9, 2015Cooperation between brands . NRG , September 6, 2015The media is the message – WhatsApp . Israel Hayom , September 10, 2015Editors Committee needed . Israel Hayom , October 18, 2015The Transparent in the Media . Israel Hayom , November 4, 2015How this one technology dare . Israel Hayom , November 22, 2015Internet Claymore Sword . Israel Hayom , December 17, 2015Generation 4.5 . NRG , September 2, 2014It’s all about YouTube. NRG , September 18, 2014Steve Jobs Will Keep Smiling . NRG , October 2, 2014Talkbacks as Public Opinion Designers . NRG , November 10, 2014Strengthen the Periphery . NRG , December 4, 2014And Once Again the Tune Returns . Israel national news , March 27, 2014The hands say it all . Israel national news , April 27, 2014It’s going to be a hard breakup . Israel national news , May 14, 2014A Rise in Media Coverage . NRG , July 20, 2014The Perception is in your hands . NRG , August 10, 2014
