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Book
Mashiah, I., (2022). Communication and High-Tech: Journalism, Public Relations, and Media Culture. Orion-Books Publishing House (H).
Peer-Reviewed Journals (Academic Articles)
Mashiah, I., (in press). Israeli Tech Entrepreneurship: Glorification of Business Exits in the Media. Israel Affairs
Mashiah, I., (2021). Bottom-up Innovation Branding: Diffusion of the Start-up Nation Idea in Journalism. Media Frames: Israeli Journal of Communication (Misgarot Media ). (H) [LINK ] [Download PDF file ]
Mashiah, I., (2021). “Come and Join Us”: How Tech Brands Use Source, Message, and Target Audience Strategies to Attract Employees. Journal of High Technology Management Research, 32 (2) [LINK ]
Mashiah, I., (2021). The Relationship Between Public-Relations and Journalists in Whatsapp Technology. Public Relations Review, 47 (5) [LINK ]
Mashiah, I., and Avraham, E. (2019). The Role of Technology and Innovation Messaging in the Public Diplomacy of Israel. Journal of Global Politics and Current Diplomacy, 7 (2) 5-28 [LINK ] [Download PDF file ]
Other Publications
Mashiah, I., (2023). Employer Branding Platforms in the Israeli Journalism: Idealization of the Work Environment in High-Tech Companies. Media Frames: Israeli Journal of Communication (Misgarot Media ), (H).
Mashiah, I., (2022). Time for Brainstorming: A Collection of Articles on Israeli Society, Issue no.1 (Ed.). Booklet for Israel Scholarship Education Foundation (ISEF),
Mashiah, I., (2022). Make Communication. In Gigi, M. Nagar-ron, S. Razi, T. (Eds). Diversify the Ivory Tower: First Generation of Academic Education Writing . (pp. 309-313). Pardes Publishing
Media (Selected)
Came to visit the tiger’s den .People and Computer s. January 2, 2023
Mind engineering . the7eye . November 14, 2022
The blind spot of the high-tech press . the7eye . June 09, 2022
What is ’employer branding’, or – how do technology giants recruit employees? . People and Computer . December 20, 2021
The big doors of high-tech are opening . YNETּ +. November 30, 2021
The Startup-Nation narrative . The Times of Israel . September 28, 2021
High-tech success has also reached the communications industry . Kassit . August 10, 2021
A recipe for attracting employees in the tech ecosystem . Shivuk.me . March 24, 2021
This is how you will implement a social marketing strategy . Shivuk.me . February 07, 2021
The new Minister of Science and Technology as an example of personal branding . PC . July 17, 2020
The Rise of N12 Brand . Shivuk.me . April 6, 2020
Grupie Trend . The Times of Israel . March 23, 2020
When Academia meets Innovation . The Times of Israel . October 26, 2019
Facebook’s announcement: New Opportunity for the Israeli Entrepreneurs . The Times of Israel . June 21, 2019.
The age of telegram propaganda . People and Computer . March 26, 2019
Startups are not a tool to perpetuate the high-tech brand . Davar1 . December 12, 2018
The Technologically Superior as a Grand Strategy . The Jerusalem Post, November 10, 2018
Users Abandoning Facebook? Three Catalysts . The Times of Israel . September 15, 2018
Innovation Buzz . The Times of Israel . June 1, 2018
Telegram Rise: 7 comments . Forbes , May 3, 2018
Israel Innovation: Shapes Public Perception . The Times of Israel . April 11, 2018
Advertisers are totally dependent on Facebook – it’s not healthy . The Marker . February 2, 2018
Not only innovation: What is the right way for startups storytelling? . Forbes , February 4, 2018
The Buzz trick . Davar1 . August 24, 2017
Channeling Entrepreneurship for Diplomacy . Davar1 . August 18, 2017
A catalyst for financial literacy . Davar1 . July 2, 2017
Reducing spam in the streets . Davar1 . June 16, 2017
Representation (also) in the media . Davar1 . June 12, 2017
The Exit and the Narrative . Davar1 . April 23, 2017
Importance of the innovation narrative . The Jerusalem Post, April 18, 2018
Representation of the Israeli diversity pays off . Davar1 . April 1, 2017
New Agenda . Davar1 . March 7, 2017
Ask Trump: Twitter’s impact on our lives is greater than we thought . The Marker . February 13, 2017
The golden age of the local press . Davar1 . January 25, 2017
A friend brings a friend – from a populated population . The Marker , August 8, 2017
The News through Snapchat . Davar1 . September 1, 2017
The High-tech industry requires image maintenance . People and Computer , October 15, 2017
The way to integrate populations is through media and the Knesset . The Marker , November 13, 2017
Sderot as Tel-Aviv . Israel Hayom , January 6, 2016
Educational justification for Netflix . Israel Hayom , January 10, 2016
Principles for Trend Pages on Facebook . NRG , January 17, 2016
Principles for reducing tourism damage . Ynet , February 7, 2016
Un-filters: Importance of documentation . Ynet , February 21, 2016
Bank technological ID . Israel Hayom , March 6, 2016
Reducing road accidents . Israel Hayom , March 25, 2016
Not just viral videos . Ynet , May 15, 2016
Get out of the shadow . The7eye , May 25, 2016
The remote is in Zuckerberg’s hands . NRG , June 13, 2016
Peripheral image change . Israel national news , July 7, 2016
Specialist for Internships . Davar1 . July 18, 2016
Changed media and same narrative . Israel national news , August 26, 2016
The price senior citizens pay . The Marker , September 19, 2016
The blue ones that blacken the white city . Ynet , October 9, 2016
The problem is in representing the periphery . Davar1 . October 21, 2016
Ride the Hasbara wave . Davar1 . October 30, 2016
Revolutions (not) with stickers . Davar1 . November 27, 2016
It is no longer a matter of a presenter . Davar1 . December 7, 2016
Combining hands . Davar1 . December 18, 2016
Riding the periphery. Globes , December 28, 2016
Who’s the next Zuckerberg?. Israel national news , January 8, 2015
Getting ready for a campaign . Israel national news , February 24, 2015
This time she has a chance . Israel national news , April 15, 2015
Investing in young people . NRG , June 10, 2015
Building a media narrative . NRG , July 12, 2015
Ambassadors at the school . Israel Hayom , August 9, 2015
Cooperation between brands . NRG , September 6, 2015
The media is the message – WhatsApp . Israel Hayom , September 10, 2015
Editors Committee needed . Israel Hayom , October 18, 2015
The Transparent in the Media . Israel Hayom , November 4, 2015
How this one technology dare . Israel Hayom , November 22, 2015
Internet Claymore Sword . Israel Hayom , December 17, 2015
Generation 4.5 . NRG , September 2, 2014
It’s all about YouTube. NRG , September 18, 2014
Steve Jobs Will Keep Smiling . NRG , October 2, 2014
Talkbacks as Public Opinion Designers . NRG , November 10, 2014
Strengthen the Periphery . NRG , December 4, 2014
And Once Again the Tune Returns . Israel national news , March 27, 2014
The hands say it all . Israel national news , April 27, 2014
It’s going to be a hard breakup . Israel national news , May 14, 2014
A Rise in Media Coverage . NRG , July 20, 2014
The Perception is in your hands . NRG , August 10, 2014
It’s all about YouTube. NRG , September 18, 2014
Steve Jobs Will Keep Smiling . NRG , October 2, 2014
Talkbacks as Public Opinion Designers . NRG , November 10, 2014
Strengthen the Periphery . NRG , December 4, 2014
And Once Again the Tune Returns . Israel national news , March 27, 2014
The hands say it all . Israel national news , April 27, 2014
It’s going to be a hard breakup . Israel national news , May 14, 2014
A Rise in Media Coverage . NRG , July 20, 2014
The Perception is in your hands . NRG , August 10, 2014