• Mashiah, I., (2022). Communication and High-Tech: Journalism, Public Relations, and Media culture. Orion-Books Publishing House (Hebrew).  

Peer-Reviewed Journals (academic articles)

  • Mashiah, I., (in press). Israeli tech entrepreneurship: Glorification of business exits in the media. Israel Affairs
  • Mashiah, I., (2021). Bottom-up innovation branding: diffusion of the start-up nation idea in journalism. Media Frames: Israeli Journal of Communication (Misgarot Media, Hebrew). [LINK] [Download PDF file]
  • Mashiah, I., (2021). “Come and join us”: How tech brands use source, message, and target audience strategies to attract employees. Journal of High Technology Management Research, 32 (2) [LINK]
  • Mashiah, I., (2021). The relationship between public-relations and journalists in WhatsApp technology. Public Relations Review, 47 (5) [LINK]
  • Mashiah, I., and Avraham, E. (2019). The role of technology and innovation messaging in the public diplomacy of Israel. Journal of Global Politics and Current Diplomacy, 7 (2) 5-28 [LINK] [Download PDF file]

Media (Selected)