Publications

Book

  • Mashiah, I., (2022). Communication and High-Tech: Journalism, Public Relations, and Media Culture. Orion-Books Publishing House (H).  

Peer-Reviewed Journals (Academic Articles)

  • Mashiah, I., (in press). Israeli Tech Entrepreneurship: Glorification of Business Exits in the Media. Israel Affairs
  • Mashiah, I., (2021). Bottom-up Innovation Branding: Diffusion of the Start-up Nation Idea in Journalism. Media Frames: Israeli Journal of Communication (Misgarot Media). (H) [LINK] [Download PDF file]
  • Mashiah, I., (2021). “Come and Join Us”: How Tech Brands Use Source, Message, and Target Audience Strategies to Attract Employees. Journal of High Technology Management Research, 32 (2) [LINK]
  • Mashiah, I., (2021). The Relationship Between Public-Relations and Journalists in Whatsapp Technology. Public Relations Review, 47 (5) [LINK]
  • Mashiah, I., and Avraham, E. (2019). The Role of Technology and Innovation Messaging in the Public Diplomacy of Israel. Journal of Global Politics and Current Diplomacy, 7 (2) 5-28 [LINK] [Download PDF file]

Other Publications

  • Mashiah, I., (2023). Employer Branding Platforms in the Israeli Journalism: Idealization of the Work Environment in High-Tech Companies‏‏. Media Frames: Israeli Journal of Communication (Misgarot Media), (H).
  • Mashiah, I., (2022). Time for Brainstorming: A Collection of Articles on Israeli Society, Issue no.1 (Ed.). Booklet for Israel Scholarship Education Foundation (ISEF),
  • Mashiah, I., (2022). Make Communication. In Gigi, M. Nagar-ron, S. Razi, T. (Eds). Diversify the Ivory Tower: First Generation of Academic Education Writing. (pp. 309-313). Pardes Publishing

Media (Selected)