Speaking

Academic conferences

2026

Forthcoming

2025

Marketing Strategies of AI Brands. Paper presented at the IEEC, The International Entrepreneurship Education Summit, Stuttgart Media University, Germany, November 28th,2025

Social action of the high-tech community after October 7th. Poster presented at the IEIRC, The Israeli Entrepreneurship & Innovation Researchers Community, IDC Herzliya Reichman University, Israel, November 5th, 2025

To Adopt or Not to Adopt: Integrating AI in the PR Field through SWOT Analysis. Paper presented in the European Communication Research and Education Association (ECREA), Cagliari, Italy, May 14-16, 2025

Approaches of AI technology by PR leadership: Exploring ethical Artificial Intelligence usage in Public Relations. Paper presented in the Global Strategic Communication Consortium Conclave, Cagliari and Carloforte, Sardinia, Italy, May 9-13, 2025

Artificial Intelligence technologies in the Public Relations industry: Advantages and disadvantages. Paper presented at the Annual Conference of the Israel Communication Association (ISCA) University of Haifa, Israel, April 10, 2025

2024

Strategic media messaging of startups and entrepreneurs before initial public offering (IPO). Paper presented at the 2nd IEIRC The Israeli Entrepreneurship & Innovation Researchers Community, PereStart, Rehovot, 4th July 2024

This AI is for you: Web Marketing Communication Strategies of thirty AI Brands. Poster presented at the DSRC (Data Science Research Center), University of Haifa, Israel, July 1st, 2024

Exit the newsroom: collaborative shift from journalism (“low-tech”) to high-tech. Paper presented at the 74th Annual ICA Conference (The International Communication Association), 20-24 June 2024

Who are you calling ‘low-tech’? Exploring innovation and high-tech in corporate diplomacy. Paper presented at the 74th Annual ICA Conference (The International Communication Association), 20-24 June 2024

We are a hub for tech, innovation, and entrepreneurship”: How places use tech-driven storytelling for nation branding. Paper presented at the 74th Annual ICA Conference (The International Communication Association), 20-24 June 2024

“I want a career in high-tech”: the PR noise about the high-tech industry attracts media practitioners. Paper presented at the Annual Conference  of the Israel Communication Association (ISCA), IDC Herzliya Reichman University, 18 April 2024

2023

On the way to Nasdaq: Rhetorical strategies and communication Messages of technology brands towards an IPO. Talk presented at the Annual Conference of the Israel Communication Association (ISCA), The Max Stern Yezreel Valley College, April 3nd, 2023

Rhetorical strategies for Nasdaq IPO. Poster presented at the ISEF Multidisciplinary Academic Conference, Jerusalem, April 1st, 2023

2022

The rhetoric of innovation in non-tech political personal branding. Paper presented at IAMCR, The International Association for Media and Communication Research. July 11th, 2022*

Media Representation of the high-tech industry and the strategic role of marketing factors. Paper presented at The 24th Annual Conference of the Israel Communication Association (ISCA), The Hebrew University of Jerusalem, Israel. June 20th, 2022

Bottom-up innovation branding: Diffusion of the start-up nation in the media.  Paper presented at the Misgarot Media Conference (Media Frames), June 1st, 2022*

The rhetoric of innovation in non-tech personal branding. Paper presented at HSSC IDIT International social science conference, University of Haifa, Israel, June 1st, 2022*  

The diffusion of innovation in media coverage. Poster presented at the ISEF Multidisciplinary annual Conference, Jerusalem, Israel, April 2nd, 2022

Technology on top of a newspaper: An overview of technology industry coverage in the Israeli press.  Paper presented at the Conference of The Shalom Rosenfeld Institute for Research of Jewish Media and Communication, March 22th, 2022*

2021

Selling out. Paper presented at HSSC IDIT International social science conference, University of Haifa, Israel, June 28th, 2021*  

How tech brands use Source, Message, and Target audience strategies to attract employees?.  Paper presented at the 71st Annual ICA Conference (The International Communication Association), May 27-31th, 2021*

How tech brands use Source, Message, and Target audience strategies to attract employees?. Poster presented at the ISEF Multidisciplinary Academic Conference, Israel, March 24th, 2021*

2020

The Relationship Between Public-Relations and Journalists in WhatsApp Technology. Paper presented at the annual “Communicating” Conference, University of Haifa, Israel, Department of Communication, December 13th, 2020*

Cover Patterns of Technology in the Media: High-Tech Companies in the Israeli Online Journalism and the Strategic Role of Marketing Factors. Study presented at international AoIR2020 Association of Internet Researchers doctoral colloquium, October 28th, 2020*  

Cover Patterns of Technology in the Media: High-Tech Companies in the Israeli Online Journalism and the Strategic Role of Marketing Factors. Paper presented at HSSC IDIT International social science conference, University of Haifa, Israel, July 6th, 2020*  

Diffusing Innovation and Technology Messaging in Public Diplomacy. The 36th annual meeting of the Association for Israel Studies (AIS), Tulane University, New Orleans, USA. June 29-July 1, 2020 **

Cover Patterns of Technology in the Media: High-Tech Companies in the Israeli Online Journalism and the Strategic Role of Marketing Factors. The Annual Conference of the Israel Communication Association (ISCA), Ben-Gurion University, Beer-Sheva, Israel. April 6th, 2020 **

Cover Patterns of Technology in the Media: High-Tech Companies in the Israeli Online Journalism and the Strategic Role of Marketing Factors. Poster presented at the DSRC (Data Science Research Center), University of Haifa, Israel, March 5th, 2020 

2019

Cover Patterns of Technology in the Media: High-Tech Companies in the Israeli Online Journalism and the Strategic Role of Marketing Factors. Paper presented at the annual “Communicating” Conference, University of Haifa, Israel, Department of Communication. December 29th, 2019

2018

The Role of Technology and Innovation Messaging in the Diplomatic Efforts: The Case of Benjamin Netanyahu (2009-2017). Paper presented at the annual “Communicating” Conference, University of Haifa, Israel, Department of Communication, December 9th, 2018

* Presented via online platform 

Teaching

As a passionate educator in the field of media and communication, I am thrilled to have the opportunity to share my knowledge and experience with the next generation. In my teaching role, I aim to provide students with both practical and theoretical training. I am instructing the following courses:

  • Tech and Communication
  • Integrated Marketing Communication Research
  • Advanced Writing: Integrated Marketing Communication
  • Practicum in Communication and Media: Strategies and Tactics for Employment
  • MarComm Management (Marketing Communication)
  • Marketing communication campaigns (Chief Instructor)
  • PR, Media, and Spokespersons

Projects

Bridging Academia and Industry

As a teacher and educator, I am a passionate advocate for innovation, having founded and overseen several groundbreaking projects and programs. The MarComm Hub provides a space for students in the marketing communication field to express themselves and create and publish professional content. SPICE internship is designed to empower students to engage directly with the industry while pursuing their bachelor’s degrees. The Bridge MarComm serves as a vital link between academia and the industry, fostering this connection through networking opportunities and guest lectures by industry experts. Additionally, The MC-Lab is a physical space where students can meet and collaborate on various projects.