Innovation\\Tech Talks

The Commercialization of Artificial Intelligence Brands: A Technography Study of Urban Advertising and Organizational Storytelling (originally published in Journal of Organizational Ethnography)

Marketing Communication Strategies Used by High-Tech Companies: The Case of Artificial Intelligence Brands (originally published in Corporate Communications: An International Journal)

The Paradox of Technology Acceptance: Ethics and Strategic Implications of Artificial Intelligence in Public Relations (originally published in Journal of Communication Management)

All we need is a Silicon Valley: tech place as a strategic branding tool (originally published in Place Branding and Public Diplomacy)

US-Israel Tech and Business Bonds: Advancing Innovation for Mutual Benefit (originally published in E-International Relations)

“We are a hub for tech, innovation, and entrepreneurship”: how places use tech-driven storytelling for nation branding (originally published in Place Branding and Public Diplomacy)

The Rhetoric of Innovation in Non-Tech Personal Branding: Utilizing Tech Buzzwords as a Strategy for Political Messaging (originally published in Political Studies Review)

Tech-Diplomacy: High-Tech Driven Rhetoric to Shape National Reputation (originally published in E-International Relations)

“Come and join us”: How tech brands use source, message, and target audience strategies to attract employees (originally published in The Journal of High Technology Management Research)

From corporate marketing communications to public diplomacy: How tech brands can contribute to the national reputation (originally published in Journal of Global Politics and Current Diplomacy)

Strategic Media Messaging of Startups and Entrepreneurs Before Initial Public Offering (IPO)
(originally published in European Journal of Business Science and Technology)

Exploring Israeli media practitioners transition into the favorable high-tech sector (originally published in Israel Affairs)

The relationship between public-relations and journalists in WhatsApp technology (originally published in Public Relations Review)

The need for brand sentiment analysis: Artificial intelligence tech-driven and non–artificial intelligence approaches in marketing communication (originally published in Communication Teacher)

A collection of deep-dive podcasts generated by NotebookLM, Google’s AI tool, featuring discussions on academic papers about tech branding, marketing, and communication.